Gearing up for safer cycling5th Sep 2012

by on 5th Sep 2012



(L-R) Alison Shelton, Manager (LV=Streetwise) | Peter Graves, Personal Injury Executive and Head of Cycling Department (Coles Miller) | Annette Brook MP | Adrian Cormack, Partner and Head of Personal Injury (Coles Miller) | Lee Taylor, Marketing Manager (Coles Miller) | Rachel Fenner

A DORSET law firm has teamed up with an esteemed local safety charity, to promote the use of cycle helmets.

Even before Tour de France winner, Bradley Wiggins, led calls for helmets to be made compulsory, Coles Miller Solicitors had begun working with safety campaigners, LV=Streetwise, in a bid to promote cycle safety.

“Like Streetwise, we are only too aware of the dangers posed by cycling without a helmet,” says Adrian Cormack, head of the Personal Injury  at Coles Miller.

“We deal with many personal injury claims from people who have been involved in cycling accidents and in most cases their injuries would have been less serious had they been wearing a helmet.”

LV=Streetwise Centre is an award-winning educational centre in West Howe, which sees thousands of children come through the doors of the “safety-village” every year.

“Our life-size, bricks and mortar safety village provides a fun, not finger-wagging environment in which to inspire children to think about risk and consequence,” says Alison Shelton, LV=Streetwise manager.

“We are very fortunate to have the support of the Bournemouth, Dorset and Poole authorities, Dorset Police, Dorset Fire & Rescue, Network Rail, The Maritime Coastguard Agency and a number of key commercial sponsors.

“For Coles Miller to join this illustrious group is a personal delight for me; together we are breathing life into a campaign to encourage all cyclists to wear a helmet.”

Coles Miller, which is also a supporter of Poole Bike Night, will be sponsoring a shop front within the safety village and will also donate some bike helmets as part of a competition to be announced later in September.

“Streetwise is an incredible facility; the work they do helps save lives and we are delighted to be a part of that,” says Adrian.

“And with many keen cyclists in our offices, the issue of bike safety is close to our hearts.”

Annette Brooke, MP for Mid Dorset and North Poole and a prominent campaigner for cycle safety, welcomed news of the partnership.

“I was delighted to hear about the new sponsorship of the LV=Streetwise safety centre and their joint campaign to promote the use of cycle helmets,” she said.

“With over 5,717 children admitted to hospital in 2010 due to accidents whilst cycling… it is important we do everything we can to encourage children to wear helmets.”

For further details on this please contact Lee Taylor, Marketing Manager on 01202 673011 or email