A kids' competition with a wheely good prize9th Oct 2012
L-R: Alan Butler (On Yer Bike), Alan Proctor (Dorset County Council), Alison Shelton (Streetwise), Claire Elkins (Bournemouth Borough Council), Adrian Cormack (Coles Miller), Tom Gaze (Borough of Poole)
BUDDING designers could win themselves a brand new bicycle in a competition being launched this week.
As part of their campaign to promote cycle safety, Coles Miller Solicitors in Dorset and LV=Streetwise have opened a competition for local children to design a cycle helmet. The winner will ride off with a new set of wheels worth £200, along with some lights and, of course, a cycle helmet. 80 runners up will all receive cycle helmets.
The competition is open to children aged 5 11 in school years one to six in Dorset and designs will be judged across four categories; visibility, aerodynamics, safety and comfort.
“After the success of Bradley Wiggins and Team GB in the velodrome, cycling has become extremely popular in Britain, which is brilliant,” says Lee Taylor, Marketing Manager at Coles Miller.
“As people get on their bikes, we are trying to educate them about the importance of wearing a cycle helmet.”
Having dealt with serious injury claims from cycling accidents, helmets are something Coles Miller can’t promote enough, a message echoed by the LV=Streetwise safety facility in West Howe.
“As well as being an opportunity for children to get creative and use their imaginations, this competition is about reminding people that helmets can save lives,” says Alison Shelton, manager at the LV=Streetwise Centre and one of the judges in the competition.
Alison recently completed the Beaune Challenge, a 500-mile charity bike ride to France, during which another team’s rider, Laurence Dunn, had what could have been a fatal accident had it not been for his cycle helmet.
“I got caught between a bike wheel and the kerb and the impact smashed my brand new Team Sky helmet but left me without any injury at all to my head,” says Laurence.
“I have been a cyclist since I was a child and I can say, without hesitation, that cycle helmets have saved me from extremely serious or fatal injuries on at least two occasions.”
Children wishing to take part in the competition should draw side and front views of their designs on a piece of A4 paper along with their name, school, year and class.
Entries must be in by November 16 and should be posted to LV=Streetwise, Unit 1 Roundways, Elliott Road, Bournemouth, BH11 8JJ. For more information please contact Alison Shelton on 01202 591330 or download the template from www.streetwise.org.uk