Coles Miller is backing Action for Brain Injury Week (May 9-15 2016) by promoting concussion awareness in grassroots and junior sport.
Brain injury solicitors at Coles Miller are urging schools and sports clubs to protect players by adopting concussion safety measures practised at elite level.
Coles Miller litigation executive Crispin Cormack – a former rugby international – stressed the importance of instilling good practice at a young age.
“Unfortunately concussion injuries are a part of sport, just like damaged ligaments,” he said.
“But such is the machismo of contact sport that concussion is far too often shrugged off as a bang to the head.
“The message we need to instill in junior participants is that concussion is a serious injury and needs specialist medical attention, as would any other serious injury.
“Schools and sports clubs need to promote this message to young players so they carry it forward throughout their playing careers.
“Everyone has a part to play – teachers, coaches, club officials, parents, players and supporters,” he added.
Brain injury charity Headway – which is supported by Coles Miller – has launched its new Concussion Aware campaign as part of Action for Brain Injury Week 2016.
Its message is simple: If in doubt, sit it out!
For more information, please contact Coles Miller litigation executive Crispin Cormack, 01202 355695.